April 3, 2007

Cherniak Sideshow Aims to Go Toe to Toe with Harper

I am on hiatus writing papers...

blogging on hold...

In the meantime...Liblog Gong-Showery continues

proof Jason Cherniak needs somebody at Liblogs who can write a Press Release.

Also, how many people received this and a) didnt bother reading it...or b) actually thought this was a press release.

I guess the media will realize it didnt come from the Liberal Party of Canada after all.

NEWS RELEASE

Website with Liberal videos expanding fast

Harper’s Conservatives won’t know what hit them

Toronto, April 3, 2007 – Yesterday, the Harper Conservatives opened their new campaign headquarters. It is 17,000 square feet and so expensive to maintain that the Tories will not even discuss the cost. Meanwhile, Liberal bloggers who make videos for free on their home computers are fighting back. Since last week’s launch of a website to display home-made Liberal videos (http://liblogs.ca/news.en.cgi?10), Liberal bloggers have been creating more than one video a day.

“The Liberal Party might not have enough money to spend on pre-election advertising, but that won’t stop Liberal bloggers from fighting back,” explained Jason Cherniak, president of Liblogs. “We have been doing what we can to support Stéphane Dion online and this Liblogs video page is only our most recent step.”

Liblogs is the operating name of a non-profit corporation, Blogger Support Services. For over a year, it has been hosting a list of Liberal bloggers at http://liblogs.ca, where Canadians can scan the headlines of the posts of over 250 Liberal bloggers at any time, on any day.

“This new video page is in addition to our main blog service and Liblogs News, which highlights a selection of some of the best Liberal Blog posts once a day,” said Mr. Cherniak. “Liblogs videos will allow Liberals from across the country to use their creative talents and express their support for the Liberal Party in the most modern manner available. It is great to see that it has taken off so quickly.”

All media inquiries should be directed to:

Jason Cherniak
President, Liblogs
1-800-CHER-NIAK

(jason@jasoncherniak.com)
http://jasoncherniak.com

17 Commentaires:

Blogger Jason Cherniak a dit...

Can you please remove my phone number.

4/03/2007 11:55 a.m.  
Blogger Antonio a dit...

my bad

a reporter sent it to me and I copy pasted...

altho if you put your phone numbers on press releases, expect it to be public information

4/03/2007 12:05 p.m.  
Blogger PhillyC a dit...

People are calling out Jason Cherniak as a sophist. What do you think of that Antonio?

4/03/2007 12:07 p.m.  
Blogger Lord Kitchener's Own a dit...

I'm not sure I understand what Cherniak is being accused of here. He's President of Liblogs. He put out a release meant to bring attention to the video page of Liblogs. What's the problem?

4/03/2007 12:18 p.m.  
Blogger s.b. a dit...

Antonio. The gong show metaphor has been overused and become tedious. Please think of something else more meaningful, intelligent and interesting. It's really getting boring.

4/03/2007 12:20 p.m.  
Blogger Peter a dit...

Antonio,

Trust me, I read Cherniak for the same reasons you do.

But I see nothing wrong with the press release.

MississaugaPeter

Get back to studying!

4/03/2007 12:25 p.m.  
Blogger Antonio a dit...

I will Peter dont worry.

Haha Phil...you are tempting me...

LKO, "Stephen Harper won't know what hit him."

Ask anyone who has ever tried to write a press release.

The journalist who sent it to me was far less generous than I was...

4/03/2007 12:35 p.m.  
Blogger audacious a dit...

way too funny!
cheers,
a

4/03/2007 12:54 p.m.  
Blogger Lord Kitchener's Own a dit...

Well, technically, it says "Harper's Conservatives won't know what hit them". A bit over-the-top in the hyperbole department, but I'm not sure I see what the big problem is.

4/03/2007 12:55 p.m.  
Blogger Antonio a dit...

haha LKO

you spotted the problem...a press release is supposed to be devoid of hyperbole...

4/03/2007 12:59 p.m.  
Blogger Jason Cherniak a dit...

Apparently Broadcast News thought it was good enough.

I've been thinking a lot about this, Antonio. You maybe right that it wasn't a great release. However, I've never worked for the party or a politician and I have never been part of a central campaign other than a local campaign. You can laugh all you want as an "expert", but I think I'm doing pretty damn good for a guy who is self-taught.

4/03/2007 2:20 p.m.  
Blogger Antonio a dit...

who said I was an expert...

4/03/2007 2:31 p.m.  
Blogger Luke a dit...

I am more concerned by his tendancy to quote and reference himself than the ambitious title.

Jason, you wrote the new release. All the words are yours. You don't need to quote or remind us of that - it detracts from the message.

4/03/2007 3:00 p.m.  
Blogger A BCer in Toronto a dit...

Speaking as someone who has written press releases on a professional (and non-partisan) basis, I can say it is standard practice to include a few canned quotes in a press release, attributed to an executive, for the media to use in copy as desired. And speaking as a member of the media, we very rarely actually use the quotes. It's just the form for these things.

4/03/2007 3:43 p.m.  
Blogger Antonio a dit...

bcer is right.

the canned quotes are necessary. My point was the whole thing should have been in quotations based on how it was written.

The underlying point, which I did not wanna bring up for fear the media would jump on it was...

exactly the coverage he got...

Instead of highlighting one successful video, that of scott Ross, which has already cracked the MSM,

all articles written are about how broke the party is that we have to rely on youtube to hit back...

is that the coverage he wanted?

Tories open massive HQ...Libs fight back on Youtube!

4/03/2007 4:09 p.m.  
Blogger Peter a dit...

Go back and study. There are no extra marks for blog comments. I can offer you a 100% guarantee Cherniak will give you something to comment on after your exams.

MississaugaPeter

4/03/2007 9:22 p.m.  
Blogger Ardvark a dit...

Why are there quotation marks in the press release? Did Jason sit down and ask himself questions, which he then answered out loud? I thought that is what quotation marks mean.

He must have because the PR states "explained Jason Cherniak", and "...said Mr. Cherniak."

Al

I just hope he doesn't claim to have been misquoted =)

4/04/2007 10:37 a.m.  

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