New Liberal Ad Misses the Mark

How could I have liked the first one so much and dislike the second one?

The two ads were similar except in the first one, the ad focused on Dion being a leader, and countering Tory ads quite effectively in the minds of the average Canadian.

L'analyse...

(Cue highlights from good first ad) The second ad takes the better parts of the first ad, (it actually is a little sped up, FASTER DOUBLE FIST PUMP!) and then goes into an attack on Harper’s environmental position.

Harper is pretty vulnerable on the environment, despite actually accomplishing more than us (yes, our record really is that bad). The Tories recent Kyoto smear campaign did not help their cause.

How do the Liberals attack Stephen Harper?

(Cue the icebergs melting) melting ice…the theme is spring…

(Cue the terrified baby) OH NO NOT THE TERRIFIED BABY! TROGDOR IS GOING TO COME BURNINATE THE BABY!

Screw us people! Climate change only affects the children. Don’t like the environment for you. Do it for the children!

(Cue the Liberal Environmental Record) The smokestacks are always ugly, but I would seriously be more worried that it’s Judgment Day because the sky is like totally on fire in the ad…

(Cue Dion speaking coherent English) The message is good, but I will be honest, my neutral viewing panel of my mom and my cousin were totally turned off by the baby. Dion’s message was ok, but that is only if you buy into the theory that

A) the environment is important and
B) no other factor, like jobs, family, or the economy is more pivotal to your vote than an iceberg at the North Pole.

I really liked the first ad more, it was about leadership. This ad is about the environment and we got rid of the positive side of our ads with the terrified baby and red sky.

People get Dion likes the environment…can we seriously move on to more important things…